There’s a lot that goes into starting up your own business, and one of the most important parts of that process for us was deciding upon a name that carried meaning behind it.
When it came to determining the name for our business, Jared and Branton had to go through some major brainstorming sessions in order to choose the name that felt 100% right for their dream startup. Something that really helped throughout this process was first taking a deeper look into what the two valued and desired most out of their company.
It was agreed upon fairly quickly on the four core values that would be the driving force behind all business decisions and interactions they were to have:
Transparency: we believe customers have the right to know exactly what they’re putting into their bodies. Our promise is that all of our current and future products will be transparently labeled.
Faith: we believe God has called us to start this company and that it will be used for His glory. We are committed to giving back to our community and showing the love of Christ to every customer and business partner we interact with.
Passion: we believe that it’s much easier to create quality output when there’s intention, meaning, and enjoyment behind the work being done. We love what we do and we want our customers too as well. One of our main goals is to create a community where we can collectively sharpen each other to pursue our individual health and fitness goals.
Service: we believe that serving others is the ultimate purpose behind any great business. We are committed to always be looking for innovative ways to better serve, educate, and satisfy our customers.
These four values were extremely important to both of our co-founders, and they wanted to be very intentional at keeping these four pillars at the root of the business. That way, when things are going great, or when adversity strikes, these four values are there to remind our team of why they started this company in the first place.
With the values established first, the “why” behind the business was then discussed as well as the long term goals we aspired for, leading us to our company mission and vision statement:
Mission statement: “We exist to inspire others to chase progress and push their health and fitness to the next level by providing the highest quality, transparently labeled, clinically dosed supplements.”
Vision Statement: “To continuously search for new ways to improve and innovate in order to offer a line of dietary supplements designed for elite health and performance, while simultaneously growing a community of like-minded individuals who set out to relentlessly pursue their goals and have a widespread impact on one another.”
Now, with the core values along with the mission and vision statements, we felt much more confident coming to a conclusion on a name that fit best.
Iron Edge Nutrition. Being a company that is rooted in Faith, the Bible verse, Proverbs 27:17, “As iron sharpens iron, so one person sharpens another,” carried much significance to both of our co-founders. It meshed so well with the example the company wanted to set of chasing continuous progress in our personal lives, as well as creating a community that collectively sharpens one another. This connection was impossible to ignore, and this is how “Iron” was decided upon as an integral piece of the name.
By offering the highest quality products to athletes and individuals looking to get the best possible performance out of their training and their health, our company was there to give them the “Edge” they needed to elevate those aspects to the next level.
Iron Edge Nutrition. Rooted in Faith, Transparency, Passion, and Service. Here to help others ascend to that next level of greatness.